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Launch Collection
First Look

Definition. Launch ( lɔːntʃ ). Noun

To start (out) on a fresh course


If it’s contemporary, impeccably considered, and functional everyday items you’re in search of, welcome home. The Farnol launch collection stems from the concept of always relevant, cross-seasonal items, ubiquitous with British style. This is known within Farnol as the Everyday Collection- a range for all 365 days of the year. Encompassing categories that cover casual loungewear and winter coats through to smart work trousers, Farnol have all your timeless wardrobe essentials covered. Striving to deliver quality but with an absence of the excessive price tag, and modern yet classic styles with attention to detail often missed by others. This is Farnol and our launch collection.

We’ve re-imagined classic pieces using modern fabrics and contemporary lines with strong references to British design throughout the collection. Combining our firmly planted British roots along with an awareness of the modern lives of our customers, the team here have combined iconic silhouettes and traditional design with simplicity in approach to achieve a contemporary identity. Our dual influence is visible from our online store to the approach we’ve taken to producing the content here, our journal.



The Knitted Dress

Knitted dresses are a seasonal go to; embodying the femininity of a dress and comfort of a jumper. The knit dress is ideal for dress down days in the office and casual weekends but can be easily styled with boots and a trench coat for a more formal look. Made from cashmere, it is high quality, soft at the touch, easy on the eye and versatile. Dresses are ideal for those limited on time as this outfit completes itself, taking minimal organising and thought. As the temperature drops, the addition of tights, leggings and t-shirts for layering will ensure protection from those colder British days.



The Trench Coat

The trench coat is a British autumn winter style staple. Being pairable with the majority of wardrobe items such as skirts, smart trousers, shirts, and dresses, it is a womenswear (and menswear) essential. Dating back to the First World War, the trench coat has gone from strength to strength as a timeless staple. Made from coated twill, it is durable, warm and fashionable.



The Slim Fit Trouser

Introducing the slim fit trouser by Farnol. If you’re looking to expand your work wardrobe, this number will make a great all year round addition. Coming in traditional and easy to wear colours black and navy, the blazer can be mix and matched with practically anything. For work, style with a shirt, or adhere to a smart casual dress code and wear with a blouse or classic t-shirt. Being made from Poly Viscose means it is resistant to creases, saving you time in the mornings.



The Cashmere Scarf

Outfit accessories are often overlooked but carry the potential to transform an outfit. Winter accessories should not only keep you warm but look and feel the part too. Farnol brings you the soft cashmere scarf, a staple for this winter and available in minimalist and easy to style colours such as black, navy and grey marl. With its time defying design and high quality make up, there is no need to be buying this every year.



The Hoodie

Zip up hoodies are a great transitional item of clothing. Why? Sweaters can be incorporated into outfits across all four seasons. In summer, they can be worn around the waist as an accessory or zipped down with a vest underneath, and for winter months layered with a jumper and scarf whilst utilising the hood for rainy days. Our sweaters come in a variation of colours that include grey marl, navy and black- inspired by our classic yet modern colour palette. Carefully placed pockets make for every day essentials when a bag is not the preference.


The Oxford Shirt

Farnol’s take on the traditional Oxford shirt fits like a glove and comes in white and light blue variations. The much loved and popular top features thought out stitching, button and pocket detail, with the modern 21st century man in mind. Being made from soft cotton, it is comfortable and easy to care for. Wear with a suit for a special occasion, or with chinos for a more casual look.

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