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Farnol was founded in London, a truly diverse, multicultural and modern city. We believe that we need to be responsible for our actions today to create a better future.

Turning against the speed of fast fashion, Farnol offers understated essentials with an enduring wearability. Mixing premium classics with directional seasonal pieces, the collections focus on timeless designs and an obsessive attention to detail.

With a focus on responsibility and reducing our carbon footprint, each collection is made either on a limited run in London using ‘Premium End Fabrics’, repurposing what would have been wasted material into new technical fabrications, or organic cottons from our partners in Europe.

Our mantra is to encourage sustainable purchases. We are the long-term staple of any wardrobe.